If you are freelance logo designer or running a logo design company then this logo design questionnaire will be insightful for you to establish dispute free relationship between you and client.
- Create A Checklist Form
- Create A Logo Checklist Templates
- Create A Logo Checklist Microsoft
- How To Create A Checklist
Make sure that your logo designs are legible in all different variants, sizes, and colours, and check the spacing between the characters, the symbols, and the typefaces you’ve used. Once you’ve got a final logo design selected, it’s easy to simply sit back and take your eye off the ball. Create a professional checklist logo in minutes with our free checklist logo maker. BrandCrowd logo maker is easy to use and allows you full customization to get the checklist logo you want! Pick a checklist logo Pick one of the checklist logos on this page or update your search. The Logo Design Checklist is a free checklist designed to help you make sure your company logo design is as effective as it can be. From colour theory, to typography, and layout, The Logo Design Checklist will help you ensure that your logo design looks professional and works to help customers identify your brand.
Every graphic designer wants to design something out of the box for their client and customer but it’s important to understand client/customer requirement to deliver the required result as per the requirements.
Logo designing is the creative process that takes time to conceptualize and design the concept so if you know all about your client’s requirements then it will be easy for you to do your job.
Many of the new designers complain, “We work hard to design a logo but when we submit work to a client then they reject even though the design is good and follow contemporary trend and standards.
So, how to satisfy the client requirements?
This is simple, before designing you have to “Read your clients mind” to know about all requirements that he/she has for their project.
Create A Checklist Form
Sometimes clients are well prepared and they know how to provide details to get their product but sometimes due to lack of communication problem occurs and leads to the dispute. To avoid this situation, you have to be careful before starting the project and talk with clients through emails or messaging to know about all details.
Why is Logo Design Questionnaire Important?
Create A Logo Checklist Templates
Actually, Logo design questionnaire will help you to move step by step to gather all information that clients want to share with you. In this way, it will be easy for you to work in a hassle-free environment. It will save both of your time and proceed in the right direction.
Video Tutorial on Logo Design Questions for Freelance Graphic Designers
This video tutorial explains all the points of important logo design questions like what to ask with your client and why it needs to ask.
12 Important Logo Design Questions for Clients
For your convenience, I am sharing few logo design questions that will help you to get desired information from your clients about their logo design project.
1) Exact Name that will appear on your logo
This is very important to ask as the way the name will appear on the logo will define the main theme of the logo so ask carefully to place the exact text or logo content.
2) Do you want tagline to appear in your logo design?
Tagline is optional – sometimes clients want it or sometimes not so it’s advisable to ask if they want to place the tagline in logo design or not.
3) Do you have specific images or icons that you wish or do not wish to be in your logo?
It’s an important question to create the main concept of logo design. Detailed Icon design takes time so it’s recommended to ask with a client before initiating the project. If a client is Ok and interested to place a logo image then you can ask about their interest and requirements like do’s and don’t to have in that image.
4) Ask About logo theme
Logo theme is basically given an idea to design the concept. Logo theme could be:
- feminine
- masculine
- semi-masculine
5) Ask About logo Type:
Logos can be designed in variety of ways but there are some preferred types that you can ask with client to select:
- Typography based
- Abstract
- Vintage
- Mascot
- Emblem
- Monogram
6) Do you have any color preferences or any existing colors you want in your logo?
Yes, it’s recommended to ask color preferences. It will give an idea to define the feel of the logo design. In a more substantial way, you can ask about solid or gradient colors.
7) What attributes of your business would you like your logo to reflect?
To design a custom business logo, it’s important to understand the client business model and attributes as it will help to define the targeted identity that can be more appealing for the customers to get engage with their brand and products.
8) What is the overall message you want to convey to your target audience?
It’s advisable to know about the target audience for the business to which you are designing as it will help to create a theme like; you are designing something for female beauty product of young girls then the theme should be feminine, playful and youthful to get more customer interaction to that product or brand.
9) Who are your main competitors? Please list their websites if possible.
To know about competitors is important! as it will help you to create distinguished logo identity for the business that can stand them in a unique way with a powerful brand identity.
10) Do you have any inspirational logo model in mind or something similar to your competitor?
This question will help you to read more about client requirement like if they are inspired by someone or wants to have something similar but in a unique way then this question will guide in details.
11) Your Preferred font:
As a best practice, many times clients want to have a specific font. Or sometimes inspired by with some famous fonts! so ideally, you can ask this question to know about font priority.
12) Please supply a brief description of the design you have in mind and any other information that would be useful.
Above question is to get additional notes from clients like if you missed something and client want to share then it will cover in this part of the question.
Download:Logo Design Questionnaire – PDF Format
Final Words
So, I tried to create most important logo design questions to ask clients and customers. It will ease your logo design process. This logo design questionnaire will give you 5 mins to understand client requirement to deliver the right concept as per the client needs.
Related Articles About Freelance Graphic Design
I recently had a client who wanted a logo designed for a line of diet bars. While I was interviewing him before starting my initial designs, one of my questions sparked an interesting answer from him.
He said he was afraid of his diet products appearing “too diet.” He wanted something more “frivolous and comfortable.” That is something I never would have guessed or designed for. How much time would he and I have spent on failed designs if I hadn’t known this?
So…here’s a no-brainer rule of thumb:
You don’t know what the client wants unless you ask.
Regrettably I haven’t always done this, but nowadays I check all of the following with my clients before I so much as put pencil to a stray napkin. This not only ensures the work goes faster, but that the client will ultimately get what he asked for. That alone will keep you in business as a designer for a long long time.
Create A Logo Checklist Microsoft
Here’s my checklist for logo design. Feel free to use any, all, or none of it as you wish.
Logo Design Checklist
- Is the logo for the company or a product?
- What is the overall mood of the company?
- Playful?
- Serious?
- Ultra-professional?
- Should the logo reflect the mood of the company or is it stand-alone?
- Do you envision something techy or more organic?
- Any colors you have in mind?
- What is the primary product of the company?
- What are the demographics of your customers?
- Who is your competition?
- Where will the logo appear on a product?
- Letterhead?
- Business cards?
- Television?
- All of the above?
- What is the purpose of the logo?
I know that last question is a little weird. You may even get some blank stares when you ask a client what the purpose of a logo is. After all, every client knows the purpose of a logo is to be as famous as McDonalds! But get it answered anyway because it will tell you a great deal about what the client is looking for.
How To Create A Checklist
And if your client doesn’t know how to answer one of these questions, make sure you spend even more time clarifying milestones and the end product. I’ve learned the hard way that the more nebulous a project seems at the outset, the more likely it will grow horns and cloven hooves before it’s done.