Nov 01, 2015 Don't think of paid Facebook ads as the enemy when they could bring you great success at a small cost. Classroommr. macs class 2019 20. Here are 3 key reasons you should advertise on Facebook: One BILLION people use Facebook EVERY DAY. Your customers are there. There is no free lunch. Facebook ads are a great way to reach your customers. No other platform lets you target so.

Consider these 3 reasons why your business should be focused on Facebook as a part of your integrated marketing strategy and how Facebook Marketing can help you reach your business goals. With proper planning you’ll be well on your way to Facebook Marketing Success. This blog is the first in a series of articles on using Facebook for Business. Corporate social responsibility policy for small business uk. Bonus Tip: You can advertise on Instagram (which is now owned by Facebook) at the same time by choosing Instagram as a placement for your ads. If you are new to Facebook advertising, start by hitting the “Boost Post” button on one of your recent or top performing posts to get a feel for the ease and reach that is possible with Facebook ads.

With several digital marketing channels available to businesses today, one channel in particular stands out from the rest: Facebook. Fine tune auto in lansingodrenew.

With the vast data and information Facebook has about its users, Facebook advertising is allowing businesses to reach current and new customers easier than ever. If you’re unsure if Facebook advertising is right for your business, read on to find out if it is the platform you can’t afford to pass on.

Facebook Has Billions of Users

There are currently two billion monthly active users on Facebook. That’s right – Facebook is still the go-to social network for most social media users. With 1.15 billion daily active mobile users, cross platform advertising is a natural choice.

Facebook’s growth continues to be tremendous, making it the ideal platform for advertisers, which explains why it’s bringing in more ad revenue than traditional media.

Five new Facebook profiles are created every second, which means your customers are likely hanging out on this platform more than most. When they are on the platform, your customers are spending an average of 35 minutes a day – and that time continues to climb as the platform develops. So, if you’re not already budgeting and boosting for those billions of users – what are you waiting for?

FUN FACT: One study found that people are spending more time on social media than they do eating and drinking.

Reach New Potential Clients and Customers with Powerful Targeting Options

Facebook knows a lot about each and every one of its users, making audience targeting extremely effective for advertisers. What’s more, the platform only serves ads to users if they’re useful and relevant to them, making the social network an even more powerful medium. Advertisers can target audiences by user location, age, generation, gender, language, education level, field of study, school, ethnic affinity, income and net worth.

Some of the more powerful audience targets include Facebook Custom Audiences and Lookalike Audiences. With Custom Audiences, advertisers can easily reach existing customers and encourage them to re-order a product, revisit their store, or to let customers know of a new product launch. With Lookalike Audiences, which is a type of Custom Audience, advertisers can reach new people that are very similar to their current, Custom Audience. Lookalike Audiences help expand audience targeting to take action.

Lookalike Audiences can be built by an existing customer email list, a Facebook fan list from organic posts, users that have watched videos, or from a list of people who have completed a specific conversion event.

Best of All, it’s Cost Effective!

There’s no minimum spend with Facebook ads. Businesses are able to get started, no matter their budget. With just a few dollars a day, advertisers can reach hundreds of users. For those wanting to get the most bang for their buck, Facebook ads are a great solution. Costs per click on the platform average about $0.28. In comparison, Google Adwords’ cost per click averages $1 to $2.

Whether you’re trying to get more qualified leads, or increase sales from your ecommerce store, Facebook can meet your specific advertising needs. National Positions has a team of experts that can help with your social media questions. Interested in honing your Facebook skills, or creating your first ad? Contact us today to get started.

74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.

If you aren’t using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.

The most obvious reason to use Facebook ads is to build awareness of your event. But beyond awareness, here are three more compelling reasons why you need to be using Facebook Advertising.

Learn about the benefits of connecting your Eventbrite event to Facebook here.

1. You’ll save time on marketing

In a survey of 1,000 event creators, 45% of respondents said their teams consist of two to five people. Nearly a third (28%) said they’re flying solo. With such little manpower, your marketing will fall behind without ruthless prioritization.

If time is your most valuable asset, activities like manually importing audiences or designing brand new ads will quickly put your event at risk. To put your energy where it matters — without the extra workload — use Facebook Ads to automate previously manual and repetitive tasks.

Put it in action:

• Create awareness without additional work: Instead of blasting ads to anyone, save time and increase your ticket sales by targeting those that are most likely interested in your event. Drive targeted traffic to your site using Lookalike Audiences. Check out this tipsheet about how to reach your ideal audience using Facebook targeting.
• Add a pixel to your site to save time on marketing later: Use the Facebook pixel to add everyone who visits your site to a Custom Audience. The pixel is a little bit of code that can help you optimize your ads for ticket sales.
• Resurface your event without creating new ads: Retarget using this Custom Audience and convert them, which will use your spend more effectively since you’re targeting an interested audience.

2. You’ll stop wasting money

Facebook lets you test ads, which will save you money by only spending on the ads that are most effective. Start spending smartly by testing (and optimizing) your ads.

Put it in action:

If you’re not using A/B testing to continually optimize your campaign, you’re not only wasting a golden opportunity to engage more people — you’re wasting money. Here are some best practices for A/B testing your Facebook ads:

• Choose one variable. Test one thing at a time to make sure you know exactly what is driving your winning campaign. For example, you might choose to test the text, the image, or the subject line. Only do one at a time to get clean data.
• Set your time frame.Facebook suggests a four-day test period. At a minimum, keep your test open for three days, and no more than 14 days.

3. You’ll get better results

Your ad strategy should be all about getting into the feeds of your ideal audience — and getting them to purchase tickets. Many event promoters and marketers pay for multiple ads — but don’t focus on what those ads are communicating. Design eye-catching ads to convert viewers into ticket buyers.

Put it in action:

3 Reasons You Should Advertise On Facebook For A

Here’s how you can make your ads stand out:

• Invest in high quality (ideally non-stock) photos: Put yourself in the attendee’s shoes. For example, if you’re hosting a cooking class, use pictures that show bowls of ingredients from a top-down, first-person perspective, rather than just wide shots of people enjoying class. If you don’t want to pay for a professional photographer, offer your attendees free event tickets or other perks for rights to use their images from your events.
• Choose colors that stand out: Pick colors that will pop against Facebook’s background. A vibrant and bold color palette will help your ad stand out.
• Keep copy short: Check the mobile preview that Facebook offers to make sure none of your copy is getting cut off on mobile.
• Induce FOMO: Create urgency with your ads. Are your prices about to change? Do you only have a limited number of tickets left? Make sure to spell it out for your audience.

3 Reasons You Should Advertise On Facebook Permanently

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Two billion people use Facebook every month — and you’re one of them. But even if you’re familiar with the platform, creating ads for your event is complex. Learn how you can increase your ROI and ticket sales in this tipsheet to How to Create Your Event’s Facebook Advertising Strategy.